You’ve selected the right exhibition or trade show for your business, you’ve booked your space and now it’s time for the most important element, your exhibition stand.
Commerciality and ROI must always factor in these decisions, but you want to reach the perfect balance of ’Wow’ factor and stand out but also adhere to the budgets set. It is a perfectly sensible question to ask, should you hire or should you buy your exhibition stand, which is the most cost-effective?
To help you come to the right decision for your business we have outline the main pros and cons of exhibition stand hire.
The Advantages
The Perfect Fit
Selecting an exhibition stand hire and rental package which has been specifically designed to maximise your floor space, shell-scheme, back wall or even an island stand, exhibition designers know how to ensure all the space is maximised.
A Great Team
Good exhibition services providers offer stand installation and dismantling as standard, they will ensure your exhibition stand is up and raring to go on day 1. Make your you ask about pre-build sign off, it’s highly recommended that you see what your stand will look like before the show.
Save on Storage
Hire packages allow the framework to be returned, there are no ongoing storage costs
The Disadvantages
Know the costs
If you are going to attend 3 or more exhibition or trade shows per year, it could be that purchasing a stand would be more cost-effective. Self build exhibition stands or professionally installed
Know who you working with
Some ‘exhibition stand hire’ companies outsource and subcontract some services such as design, graphics, installation and furniture. Ensure you are aware of who you are working with and their professional standards, a full pre-show build and sign off should be offered.
Storage charges apply if you want to hire a stand more than once
To sum up, neither hiring nor buying are the best options per se, since every event is different and every company has different goals to accomplish during an exhibition. Your decision should be guided by a cost-effectiveness assessment that evaluates renting or buying a stand versus potential lead generation and the projected returns on investment.
If you are adding exhibitions and trade shows into your marketing plan, we’re here to help you make the right decision. Call or email us on 01283 575097
