When you’re planning to have a presence at an exhibition or trade show, it’s important to be clear about your message; what do you want the attendees and visitors to your stand to take away? The answer to this question drives every aspect of your exhibition stand design.
One of the foremost ways that your stand conveys your message is through the exhibition stand graphics. These can be split into three categories, and putting the right content into each graphics category is an important element of your stand design.
Long distance
Firstly, there are the graphics that your visitors will see from a distance; these are large and bold, frequently set at height and often show no more than the company’s logo – any further content is likely to be lost at this distance. These attract the visitor’s attention from across the show floor, making them a landmark for the visitor to make their way towards. The giant header towering above this Vertiv stand is an excellent example of such long-range displays.
Mid-range
Once your potential customer gets a little closer, you can further grab their attention with the use of mid-range graphics. These are generally designed to be visible and legible from anything between 3-10metres. Because they’re still designed to be viewed at a distance, you still won’t include in-depth content here – a slogan or tagline, product name or similar at most.
